In our previous article, Click Dimensions: Use webinar data to create marketing lists, we discussed how to create marketing lists based on the registrants for GoTo Webinar webinars.
Today, let’s take that a step further and discuss how we would use those marketing lists to follow with both attendees and registrants (those who did not attend).
Create an Attendees Marketing List
Using a variation of the advanced find we created in the previous article, we are going to create a new marketing list that consists only of people who actually attended the webinar.
This query has an additional clause on the Registration Status field. This is what is used to denote the final outcome of a webinar registrant and has the following values:
- Registered
- Attended
- Missed
In this instance, we are going to select Attended, to represent people who actually attended the webinar.
The using the steps outline in the first article, create your marketing list.
This will be used to send a follow-up ‘thank you for attending’ email.
Registered but Did Not Attend Marketing List
We will then modify the advanced find above and change the Registration Status from Attended to Missed.
This will allow us to capture people who signed up for the webinar, but who did not attend.
A different type of follow-up email can be sent to that type of person. We still need to perform a follow-up, but the message will be slightly different.
Conclusion
Between these two articles, I’ve shown you how to create three different types of Marketing Lists that can assist you reaching out to people either before or after a webinar.
These small little tricks can save you tons of manual effort should you hold multiple webinars each year.
